This rebrand was created for Seafood Wizard, a retro-inspired takeaway concept built around a charming fish mascot, with the aim of giving the brand a nostalgic, character-driven identity.

Modernising a vintage aesthetic without losing its nostalgic charm-striking a balance between bold, old-school personality and a refined visual system that still feels current.

The final identity captures a playful fusion of retro illustration, warm colour palettes and simple typography, resulting in a memorable brand presence led by a whimsical fish mascot with a hat and magic wand.