TABA was developed as a brand identity for a modern Filipino restaurant, with the goal of celebrating culture through a contemporary visual lens grounded in warmth and familiarity.

Finding the right balance between cultural authenticity and a clean, modern aesthetic-ensuring the mascot, colour palette and typography honoured Filipino roots without relying on cliches.

The final identity delivers a cohesive and character-driven system built around a cheerful pig mascot, showcasing my ability to blend cultural storytelling, illustration and branding into a unified and memorable visual experience.